| Soulf |
- United States of America
Booth AA09
SOULF
| SOULF is an original character IP and art project founded by Lili, created from a personal journey of emotional healing and self-reflection. What started as a therapeutic creative process has grown into a soft, story-driven universe centered around collectible dolls and interchangeable mini outfits. Each SOULF character represents different emotional states and growth stages — navigating vulnerability, identity, and quiet strength. With its modular outfit system and tactile mixed-media aesthetics, SOULF combines storytelling, craftsmanship, and playful customization, allowing audiences to not only own a character, but participate in its evolving narrative. SOULF aims to create emotional resonance across art toys, lifestyle merchandise, and collaborative spaces. |