Planet Bear began online in late 2012 as “Polar Bear Planet” and rebranded under its current name in 2014. The brand evolved into a design studio in 2018, and a year later launched its first original character — PanPan the Taiyaki Panda — capturing the hearts of a devoted community of “Bear Friends.”
Through the daily stories of PanPan and his friends in Bear Town, the brand creates designer toys and lifestyle goods that celebrate a gentle philosophy: in a fast-paced digital world, we can still slow down, cherish life’s small wonders, share love and warmth, and hold onto childlike innocence. Like PanPan, we strive to live well — and stay forever young. |