Privacy Policy
Last Updated: [June 2026]
This Privacy Policy applies to Pop Mart (Singapore) Holding Pte. Ltd. (UEN: 202143183D) and its global affiliates and subsidiaries (collectively, “POP MART”, “we”, “our”, or “us”). committed to protecting your privacy and handling your personal data responsibly.
This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you access or use the Pop Toy Show Singapore website (“Website”), in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.
1. Information We Collect
Depending on how you interact with the Website, we may collect the following information:
Information you provide
- Name
- Email address
- Company name
- Contact number
- Business information (for exhibitor applications or partnership enquiries)
- Any information voluntarily submitted through our contact forms
Information collected automatically
When you visit the Website, we may automatically collect certain technical information, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Date and time of access
- Referral source
- Website usage statistics through analytics tools
2. How We Use Your Information
We may use your personal data for purposes including:
- Processing exhibitor applications
- Responding to enquiries
- Managing partnership or sponsorship discussions
- Providing event-related information and updates
- Improving the functionality and user experience of the Website
- Monitoring website performance and analytics
- Maintaining website security
- Complying with applicable legal or regulatory requirements
- Sending marketing communications (subject to your consent and compliance with the Do Not Call (DNC) Registry)
We will only collect and use personal data for purposes that are reasonable and directly related to the operation of Pop Toy Show Singapore.
Accuracy of Personal Data
We generally rely on personal data provided by you. To ensure that your personal data is current, complete, and accurate, please update us if there are changes to your personal data. Failure to provide accurate data may result in our inability to provide you with the products and services you have requested.
3. Cookies and Analytics
This Website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our Website.
Cookies help us:
- remember user preferences;
- analyse website traffic;
- improve website performance; and
- enhance user experience.
You may choose to disable cookies through your browser settings. However, certain Website functions may not operate properly if cookies are disabled.
4. Disclosure of Personal Data
We do not sell your personal data.
Your information may be shared only where necessary with:
- POP MART group companies
- Website hosting and technology service providers
- Event management partners supporting Pop Toy Show Singapore
- Professional advisers
- Government authorities or regulators where required by law
All third parties engaged by us are required to protect your personal data in accordance with applicable data protection laws.
Cross-Border Transfers of Personal Data
As a global business, the personal data we collect from you may be transferred to, stored, and processed by us, our group companies, or third-party service providers located outside of Singapore (including our headquarters in Beijing, China). When we transfer your personal data overseas, we will take reasonable steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.
5. Data Security
We take reasonable administrative, technical and organisational measures to safeguard personal data against unauthorised access, collection, use, disclosure, alteration or destruction.
While we strive to protect your personal data, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.
6. Retention of Personal Data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required under applicable laws and business requirements.
When personal data is no longer required, it will be securely deleted or anonymised.
7. Third-Party Websites
The Website may contain links to third-party websites, including authorised ticketing platforms or partner websites.
These websites operate independently of POP MART. We are not responsible for their privacy practices or content, and encourage users to review their respective privacy policies before providing any personal information.
8. Your Rights
Subject to applicable laws, you may:
- request access to your personal data;
- request correction of inaccurate or incomplete personal data;
- withdraw your consent for the collection, use or disclosure of your personal data, where applicable (including opting out of marketing communications).
Requests may be submitted using the contact details below.
9. Changes to this Privacy Policy
POP MART reserves the right to update this Privacy Policy from time to time.
Any changes will be published on this Website and will take effect immediately upon publication unless otherwise stated.
10. Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your rights relating to your personal data, please contact us at:
Data Protection Officer (DPO)
Pop Mart (Singapore) Holding Pte. Ltd.
Email: dpo_xie@popmart.com / xiepengcheng@popmart.com/ overseas-legal@popmart.com